Muhammad Ali said, "Champions aren't made in the gyms. Champions are made from something they HAVE deep inside them: a desire, a dream, a vision." Heart of a Champion came about for motivational purposes only. I grew up playing sports so that was a phrase you'd hear quite often. For me, I want this brand to empower people. I want you to look down at your shirt and gain confidence from the words or logo you see. This logo simply means to never give up, you're great, you're a Champion. Heart of a Champion is the new sportswear exclusively for those with drive and determination. Champions never quit and quitters never become Champions. It's all about your heart! You want the Heart of a Champion!
